Tata Motors has made a significant impact in the automotive market, especially with the launch of the Tata Curvv. This new mid-SUV coupe offers a mix of innovation, style, performance, and technology. For a complete look at the Tata Curvv, this article provides details on pricing, features, variants, and more.

  1. Pricing: Premium Quality at Attractive Rates

The Tata Curvv is priced to make luxury more reachable. It starts at a special ex-showroom price of ₹9.99 lakh in Delhi, positioning it as a strong option in the mid-SUV category. Depending on the variant and features, the price can go up to ₹19 lakh for the highest-end models. This pricing strategy from Tata Motors aims to bring premium SUV designs within reach, offering an attractive, coupe-like appearance along with a variety of advanced features.

  1. Variants: Customized to Your Needs

The Tata Curvv comes in four main variants—Accomplished, Creative, Pure, and Smart—each designed to cater to different customer needs and driving styles. These options provide a mix of engine types, colors, and tech features, allowing buyers to choose a model that suits them best.

  • Accomplished: This variant focuses on luxury with high-end features and premium materials.
  • Creative: A mid-range choice, it balances advanced technology and cost.
  • Pure: An entry-level option for those who value simplicity and efficiency, offering essential features at a good price.
  • Smart: This variant merges advanced tech with improved performance, ideal for those who appreciate innovation.

With six color choices—Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey, and Opera Blue— you can customize your vehicle to match your personal style.

  1. Exterior: Eye-Catching Design

The Tata Curvv is noted for its sporty, coupe-like design, standing out in the mid-SUV market. It merges the robust look of an SUV with the sleek contours of a coupe, ensuring it draws attention wherever it goes.

Key exterior features include 18-inch alloy wheels for a strong appearance. Connected LED tail lights that enhance the vehicle’s modern look. Voice-activated panoramic sunroof with mood lighting for an extra touch of luxury. Flush door handles that add to the smooth, sleek exterior. This design reshapes expectations for an SUV, combining sporty looks with urban elegance.

  1. Interior: Comfort and Technology Combined

The inside of the Tata Curvv is designed for comfort and style. The spacious cabin includes high-quality materials and a modern layout, complete with tech features that improve the driving experience.

Expect to find: A 12.3-inch touchscreen infotainment system by HARMAN™ for an engaging entertainment experience. A 10.25-inch fully digital instrument panel that displays all driving information clearly. Ventilated front seats and a 6-way powered driver seat for maximum comfort, ensuring enjoyable long drives. Wireless smartphone charging and iRA-connected car technology to keep you connected on the move.

The 500-liter trunk provides plenty of space for luggage, making it suitable for city trips and weekend adventures.

  1. Performance: Exciting Power

The Tata Curvv offers various powertrain choices to meet different driving desires, providing both power and efficiency. It is built on the new ATLAS platform—Adaptive, Tech-forward, Lifestyle Architecture—focusing on great handling, safety, and performance.

Powertrain options include:

  • 1.2L Revotron turbo petrol engine with a power output of up to 125 PS, ideal for city driving and long hauls.
  • 1.5L KryoJet diesel engine, offering a torque of 260 Nm, ensuring a robust performance on highways and rough terrains.

Both engines are available with either a 6-speed manual or 7-speed dual-clutch automatic transmission, allowing for a smooth and efficient driving experience​.

Additionally, the Curvv comes with multiple driving modes such as Eco, City, and Sport, allowing you to tailor your drive based on the road conditions and your mood. With paddle shifters and a smart E-shifter, this SUV ensures a responsive and engaging drive​. 

         6. Safety: Built to Protect

Tata Motors is known for its safety standards, and the Curvv doesn’t disappoint. Equipped with the latest ADAS Level 2 system (Advanced Driver Assistance System), the vehicle ensures a safe and confident drive.

Key safety features include:

  • 6 airbags for comprehensive protection.
  • Electronic Stability Program (ESP) for enhanced control during challenging driving conditions.
  • 360-degree camera system for easy maneuvering in tight spaces.
  • ADAS Level 2 features such as adaptive cruise control, lane keep assist, and traffic sign recognition​.

With these safety features, the Tata Curvv is built to protect both the driver and passengers, making it one of the safest options in its segment.

      7. Why the Tata Curvv?

The Tata Curvv is a perfect blend of luxury, technology, and performance, making it a compelling choice for buyers in the mid-SUV segment. Whether you’re looking for a stylish ride that turns heads, a comfortable cabin loaded with advanced features, or a powerful engine that can take you on any adventure, the Curvv ticks all the boxes.

Conclusion

Tata Curvv appeals to various drivers by offering style, comfort, safety, and performance. With its attractive pricing, multiple variants, and modern features, the Curvv aims to satisfy the demands of today’s drivers. For those interested in upgrading to a mid-SUV that provides a premium experience without the high price, the Tata Curvv deserves consideration.

To explore more about the Tata Curvv and arrange a test drive, visit JP Motors India today.